International studies
show that 9 out of 10 images circulated in the media
are chosen for their ability to cause the greatest possible
impact, regardless on whether its contents are positive
or negative. This choice invariably falls on the negative
or violent images, creating a pessimistic view of our
society and its future.
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“The
rise and fall of images of the future precedes
or accompanies the rise and fall of cultures.
As long as a society’s image is positive
and flourishing, the flower of culture is in full
bloom. Once the image begins to decay and lose
its vitality, however, the culture does not long
survive. (Polak, The Image of the Future, 1973
p.19)"
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Within
that context, the mission of Images of Peace is:
• To inspire and
promote creation and distribution of positive images;
• To gather photographers
who identify with concepts of peace, citizenship, social
responsibility and non-violent visual education;
• To enable the creation
of not-for-profit campaigns promoted by the Third Sector;
• To encourage the
use of constructive images in the information, entertainment,
fashion and marketing industries.
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